A Bio-Pharma company wanted to assess its sales team selling skills and was willing to coach the team to improve the skill sets
A selling village was conducted to benchmark the team and assess their key strength &
area of development needs. Basis findings form the Benchmark exercise.
An intervention strategy was formulated to provide, Key elements focused coaching for
255 days to be conducted in 6 months was initiated for 25KAM’s.
Advance® was used to record the real time field visits & skills performance.
- Overall skills improved by 20% during the tenure
- Coaching adherence to the focused elements was found to be 97%
- Halo effect was observed for the improvement area and a 360 degree growth was recorded in the salesforce